WHAT TO KNOW ABOUT

Founded in 2021, HOODe Co blends fashion, technology, and mental health advocacy into one purpose-driven brand. Our premium hoodies feature revolutionary TapTek™ technology — a simple tap connects users to curated mental health resources, support, and community with no app required.

Guided by our tagline, “Strength in Every Stitch,” every HOODe is designed to represent resilience, connection, and support. Each piece is more than apparel, it’s a reminder that even in difficult moments, strength can be worn, shared, and felt together.

More than clothing, HOODe is a movement focused on making mental health visible. Through large-scale community art activations, we bring people together to create, connect, and start meaningful conversations around mental health. From NAMI Walks in Miami and Sarasota to strategic partnerships with Mothers Against Drunk Driving and Jackson Health System, HOODe transforms awareness into action and community-driven art into impact.

HOODē Represents the following concepts:

Healing: 

Focusing on self-care and finding ways to heal from past traumas or challenges.

Optimism: 

Cultivating a positive outlook and mindset, looking for the silver lining in difficult situations.

Openness: 

Being open to new ideas, perspectives, and experiences, which can promote personal growth and understanding.

Determination: 

Having a strong sense of purpose and motivation to overcome obstacles and achieve goals.

Empathy: 

Practicing empathy towards oneself and others, understanding and valuing emotions and experiences.

Join us on this extraordinary journey, where fashion and social consciousness merge, and together, let's make a difference.